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STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

by Seams for Dreams
March 21, 2020
in Awareness
0

For nearly two decades, Stella McCartney has given rise to responsible and ethical fashion long since it was even a thing. In a time when the high-fashion runways were clad with fur, McCartney literally set the stage for sustainability and responsibility in fashion, making headlines with her declaration to fully support and be an advocate for animal rights. 

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

McCartney began her career at the age of 16, when she interned with French couturier Christian Lacroix and in 2001, she launched her very first line in partnership with Gucci. Since then, McCartney has taken the responsible fashion world by storm. Here are five reasons why we love McCartney!

1. Living that veggie life

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

Stella McCartney was inspired from a young age by her mother Linda McCartney, who was also an animal rights activist. McCartney was one of the first designers to be completely fur and leather-free, and utilize animal-free alternatives in her work.

2. PVC and plastic-free

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

Since 2010, Stella McCartney has stopped using PVC in all her collections, including her Adidas collaborative collection that uses eco-friendly materials such as recycled plastics and ethically sourced cotton. Here is a link to all the different types of materials Stella McCartney is leading the innovation for Material and Innovation 

3. Labor-friendly standards

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

Stella McCartney is part of the Ethical Trading Initiative and only works with companies where all of the individuals that contribute to their supply chain are paid a liveable wage. 

4. Low environmental impact

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

Not only does McCartney use only eco-friendly materials, but the label has also committed to reducing their waste output throughout its supply chain. By this year, the designer has set out to significantly reduce greenhouse emissions while eliminating all hazardous chemicals from their production. 

5. She’s dressed in some of our favourites in her responsible designs!

STELLA McCARTNEY: Why This Designer Is Still Leading The Cruelty-free Luxury Sector

From Miley Cyrus to Meghan Markle, McCartney has had the opportunity to dress some of the best in the entertainment biz, if not a large chunk of the industry. Click here for a link to some of her best looks as published by Vogue in 2019.  

Check out her website: Stella McCartney

Instagram: @stellamccartney

What do you think about her work and advocacy? Do you think all designers should do designing while keeping the environment in mind?

Let us know your thoughts in the COMMENTS!

Team SFD

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