Awareness

Founder’s Note #03

Isn’t it funny how in the first week of January the gyms are completely over-crowded with super motivated fitness enthusiasts; though by the first week of February the treadmills are empty and the crowd downsized to a number of...

Founder’s Note #02

“Winter is coming”, these famous words spark fear in us; not only of white-walkers, but because of ice and deadly cold. This winter is more real to many than we would think. Every year, hundreds freeze to death in...

#FashionFridays: Designer Shruti Sancheti’s vintage inspiration

Designer Shruti Sancheti is known globally for her Indo-western silhouettes which are fashioned from hand-woven textiles and lightly embellished with hand-embroidered motifs. Ranjit Rodricks speaks to the maverick entrepreneur about the reneissance of vintage fashion and about how she...

#FashionFridays: The Garage Sale recap!

We are thrilled about the outcome of our first Garage Sale in association with VOGUE India and the love Mumbai has shown towards our pre-loved clothes! The who of who’s of Bollywood and India’s fashion industry brought their fabulous...

#FashionFridays with designer Kristy DeCunha

Perky and vivacious, colorful and bubbly – designer Kristy DeCunha is as vibrant in person as her clothes are on the catwalk. She’s full of effervescent laughter and enjoys nothing more than to dress up in her Sunday best...

#FashionFridays: The Expert Opinion

Watch this video and find out what our experts have to say about the latest trend of vintage clothes and how with Seams For Dreams now fashion gives back to humanity! In this video: Actor, Evelyn Sharma Fashion Features...

#FashionFridays: How To Shop In 2015

‘Vintage fashion’, ‘sustainable fashion’, ‘re-use and recycle’ – surely you’ve heard these phrases again and yet again. Some argue it’s a concept unknown in India – a country of pure consumption and no returns. Yet, at a time like...

#FashionFridays: A Perspective On Vintage Fashion

Being a lover of all things vintage, I was totally fascinated by Manish Bansal’s designs for men which he previewed at the recent Lakme Fashion Week in Mumbai. Hailing from the Capital city of New Delhi, the soft-spoken and...