This past Saturday, the Seams For Dreams team attended the screening of a fashion documentary called Frontline Fashion at the Indian School of Design and Innovation in Mumbai. The documentary was shown as part of GreenStitched’s Offline events that aim to raise awareness for sustainable fashion across India. Frontline Fashion is a film that shows how designers can make fashion that is both beautiful and sustainable and the need for this ideology to trickle down to the consumers so they can begin making smarter decisions about their clothing.
Sara Mahdi, the Mumbai Coordinator for GreenStitched Offline says “Clothing is an item so ubiquitous yet so little is known about its environmental and social impacts. When raising a topic related to clothing generally – a lot of people are intimidated by ‘fashion’ – distancing themselves claiming they have nothing to do with Fashion. But I always say, ‘if you wear clothes – this concerns, you!’” Sara, now a research diver, with background in fashion and PR was inspired to work with GreenStitched Offline specifically to make an impact amongst today’s design students and show them how they can minimize waste through smart design. By showing documentaries like Frontline Fashion, organizations such as GreenStitched are sensitizing the consumers and designers to the importance of mindful fashion and what steps can be taken today to help our planet and the people living in it.
Seams For Dreams continues to be impressed with the work of organizations like GreenStitched, which started off as a digital aggregator for sustainability and fashion news.
With events and screenings like these, GreenStitched is taking the conversation offline and we are thrilled that more is being done to educate and empower people to make better decisions when it comes to clothing.