Lauded as one of the biggest designers in the world, Stella McCartney is an inspiring woman who has been given various awards worldwide and distinction by the Royal family in the UK, through standing by her values in sustainable fashion and making great designs at the same time. She stands out from the crop of top designers globally and has made a name for herself without being connected all the time with her rock star father, Paul McCartney and her iconic mom, photographer and animal rights activist Linda McCartney.
SFD highlights the brief overview of her history and her top achievements with her own brand named after her, as we start our series of articles called: SFD Designer Spotlight, sharing to you all the sustainable designers all around the world who inspires us to be better and to help the world one layer at a time.
The debut of Stella McCartney
The brand and company of Stella McCartney stands by on their values and promise of running an environmentally conscious business and creating products that do not use leather, fur or exotic skins.
Stella McCartney’s Spring / Summer 2017 Collection on the Runway
Launched in 2001, the brand has increasingly influenced the way how women have purchased their fashion pieces globally, with jackets, bags and shoes that can be bought, made from vegetable fibers and fabrics or fake leather, which caused a lot of attention back in the early years when the brand was launched as a lot of designer and haute couture brands were using real fur and leather.
McCartney geared away from the fur pack and is now on top of the fashion revolution, a welcome change that saw McCartney as one of the pioneers in pushing sustainability and ethical practices to the fashion mainstream.
A growing brand
McCartney now operates 17 freestanding stores in various key cities, including New York, London, Paris, Milan, Tokyo and many more. In 2003, McCartney launched her first perfume, Stella and in January 2007, McCartney launched a skincare line called CARE which is a 100% organic cosmetics line.
In 2012, McCartney became part of the book The Sustainable Fashion Handbook which we all love and now serves as our important reference in reading up on different processes, textiles, fabrics and stories about sustainable fashion and products.
Stella McCartney’s London Menswear Launch in Abbey Road last November 2016
Recently in 2016, McCartney launched her first menswear collection which continues the usage of ethical materials and fabrics which has been ongoing since the inception of the brand 15 years ago and still counting.
Inspiration and change
McCartney and Angelina Jolie at the “End Sexual Violence in Conflict” Summit, June 2014
McCartney is a woman we truly admire as she hasn’t stopped making headlines ever since she launched her brand in giving focus and priority on respecting nature and giving attention on sustainability and ethical practices for fashion. From collaborations with PETA (People for the Ethical Treatment of Animals) and most recently, sharing her story on the book Eco-Warrior by Roger Moenks, she is changing the world in a way that she can – through fashion of which she is a big part of.
Photos courtesy of Creative Commons and Stella McCartney Official Website