As the Indian Global Ambassador for this Slow Fashion Season campaign for CollAction, SFD Founder Evelyn Sharma will join the movement and help the organization mobilize at least 10,000 people to commit to not purchasing any new clothes for three months in order to help mitigate the negative impact of the fast fashion industry on our environment. The goal of the campaign is to raise awareness and get people to take a stand while demonstrating sustainability.
Who is CollAction?
CollAction is a non-profit and the world’s first crowd-acting platform. Crowd-acting is a new term that was coined by CollAction and this platform aims to mobilize large groups of people to make a difference for certain causes, sustainability being one of them. The definition of crowd-acting is defined by the organization as ‘taking action collectively and conditionally with the purpose of achieving a positive impact on the world and its inhabitants.’ This concept is different than crowdfunding because individuals commit to actions rather than money. The organization believes that if they can mobilize 10,000 people towards specific actions, it will significantly make a difference for our planet as a whole.
What’s this campaign about?
We already know the facts – the fashion industry is the world’s second largest pollutant after oil and gas, and the amount of waste that the industry is producing is only exponentially rising. From 21st of June through 21st of September, Sharma and CollAction invite you to join the movement and commit to not purchasing any new piece of clothing during these months. Sharma says, “I’m super excited to work with CollAction and love that both of us work towards a common cause. I believe coming together is just the beginning. At Seams For Dreams, we aim at raising awareness towards the use of sustainable fashion. I now have the honour of doing just that as an ambassador along with Ron van Akker for Slow Fashion Season, but on an even bigger and amplified scale.”
In order to join the campaign, visit www.slowfashionseason.org and register yourself by entering your e-mail address. So far, the campaign has over 4,000 registrants, so make sure you support sustainability and most importantly, our planet, by joining us all this slow fashion season!
Keep giving in style!