If you happen to be strolling down the streets of Hong Kong and stumble into the Mercedes me Store, you’ll see designs from the selected 11 finalists for the Redress Design Award. Selected pieces from the star collections have been on display since the 14th and will be available for viewing through the 23rd of this month!
So what exactly is the Redress Design Award?
This competition is said to be the largest design competition for sustainable fashion in the world today and the NGO Redress, which is an organization that strives to educate up and coming designers globally, had to go through stacks and stacks of applications from designers from 55 countries to select the finalists. The award aims to highlight the work of designers who are utilizing circular economy at the foundation of their creations and putting a spotlight on textile waste. These talented designers have truly come out as innovators in recycling, upcyling, and reusing materials to minimize the amount of waste that ends up in our landfills!
Is India represented?
In fact, a 26 year old designer from Ludhiana named Seerat Virdi has been selected as one of the finalists amongst the 11 other talented designers. Seerat’s brand called Miesu didn’t actually start off as a sustainable line, but after she realized how much waste is created after watching the documentary “The True Cost”, she made a conscious decision to integrate sustainable principles into everything she creates, she explains in a conversation to Indian Express. Five of Virdi’s ensembles have been put up for display and while they appear to be only 5 complete pieces, they detach and reattach so one can actually wear the pieces individually, making this a very functional collection.
Seams For Dreams is thrilled to hear about international NGOs such as Redress coming forward with a method to incentivize designers of tomorrow, as this is one of SFD’s biggest missions in India – to spread awareness amongst emerging talent through efforts such as the Upcycled Line. We definitely hope to see more South Asian designers represented in the future Redress Design Awards!
Keep Giving in Style!